Here is the write up of my talk:
Topic: “Understanding the user on and offline with Google Analytics” (Speaker: Nico Miceli, GDE for Google Analytics)
Nico will discuss ways that you can use the new version of Google Analytics (universal analytics) to measure the real engagement of your users, create new custom metrics, track off site activities in Google Analytics and ways to track the same user across devices.
Setting Universal Analytics Up – Google support pages
Upgrading Asynchronous (the last version) to Universal - Google support pages
Universal Analytics: The Next Generation of Google Analytics
10 Things to know About Migrating to Universal Analytics
The Benefits of Universal Analytics
Universal (analytics.js) Analytics Event tracking - Google documentation
Event Tracking – Android SDK v4 – Google documentation
Event Tracking – iOS SDK v3 – Google documentation
How to Track User Engagement with Forms – by Chris Le on SEER’s blog – Note: it is using the event tracking syntax from ga.js the previous version of analytics.
A form tracking example (jsfiddle) I did as example at one of my last talks
5 Events You Must Track With Google Analytics – Online-behavior.com blog
How to Track Downloads & Outbound Links in Universal Analytics – Blast Marketing
Custom Dimensions & Metrics – Web Tracking (analytics.js) – Google documentation
Custom Dimensions & Metrics – iOS SDK – Google documentation
Custom Dimensions & Metrics – Android SDK v4 – Google documentation
Understanding Cross Device Measurement and the User-ID
Tracking the Same Person Across Different Devices with Google Analytics – My post on SEER’s blog
User ID – Web Tracking (analytics.js) – Google documentation
User ID – Android SDK v4 – Google documentation
User ID – iOS SDK – Google documentation
Measurement Protocol Documentation
Other fun stuff you can do with the measurement protocol:
Phyiscal Analytics Part 2 – Tracking movement with Google Analytics – this site
Phyiscal Analytics Part 1 – Tracking Doors, Windows, & More with Google Analytics – this site
Measuring Twitter with Universal Analytics – Google Analytics Blog
Real-Time API Documentation It’s still in beta but you can request access
Connecting coffee consumption to developer productivity Google Analytics Blog
Using Universal Analytics to Drive Strategic Marketing
Google Forms & The Measurement Protocol
Peter Fader on why Customer Centricity Matters
Customer Centricity: Focus on the Right Customers for Strategic Advantage (book)
What does it mean to be customer centric? [infographic] by Monetate
Google Analytics Debugger Chrome Extension
Google Analytics Developer Google+ Community
Stack Overflow Google Analytics Tag
Official Google Analytics Product Forms
Google group for analytics.js developers