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by in / Analytics
Pulling Google Analytics Data in Sheets with Google Apps Script to Prevent Sampling

Pulling Google Analytics Data in Sheets with Google Apps Script to Prevent Sampling

Buffer First Off! To give credit where it’s due, I got this idea (and some of the base code) from one of the Apps Script GDE, Martin Hawksey’s (who is also big in GA) blog post: Automatically updating a Google Sheet with data from Google Analytics for regular reporting TL;DR

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Track Wistia Video Plays, Pauses, Seconds Watched & More with Google Analytics

Track Wistia Video Plays, Pauses, Seconds Watched & More with Google Analytics

BufferIn my last post I talked about Youtube tracking and the importance of measuring video interactions. This post I’m explaining another Video Player API that is pretty big in the SEO world. WISTIA! Just like YouTube there is a great Wistia Player API with tons of functionality and is actually a

by in / Analytics / Google
Slackalytics – a Slack Analysis bot with Google Analytics Integration

Slackalytics – a Slack Analysis bot with Google Analytics Integration

BufferDisclaimer: This app is not associated with the company Slack, I’m just a fan of it and analytics. I talk a lot about the measurement protocol and the ways that you can send data to Google Analytics from sensors, CRM systems, and tons of places and devices beside websites. But

by in / Analytics / Google
Tracking Youtube Embed Starts, Plays, Pauses, Ends, & Errors with GA & GTM

Tracking Youtube Embed Starts, Plays, Pauses, Ends, & Errors with GA & GTM

BufferVideos are now the standard for businesses who want to convey their messages to customers in a short concise way. However, they are expensive (well, at least the good ones are) and if you’re pouring money & time into a video for your site it’s important to see how people

by in / Analytics
Tools and Tips for Debugging Google Analytics Like a Pro

Tools and Tips for Debugging Google Analytics Like a Pro

Buffer We all have great ideas for what we want to do in Google Analytics but sometimes we need to go more advanced than the out of the box solution. So we roll up our sleeves and start adding more event tracking, all kinds of custom dimensions, and some beastly

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GDG NYC Universal Analytics Talk Notes, Links, & Slides [Recap]

GDG NYC Universal Analytics Talk Notes, Links, & Slides [Recap]

Buffer On wednesday May 28th I gave a talk at the NYC Google Developer Group May Meetup on Analytics. I wanted to make this post to give everyone the links and resources that I mentioned in my talk so here’s the link dump. If you got a good resource you

by in / Analytics / Google
The Google Developer Expert Program Through My Eyes

The Google Developer Expert Program Through My Eyes

Buffer So far 2014 has been a crazy year but one of the main highlights was becoming recognized as a Google Developer Expert for Google Analytics. This is a very over due post but better late then never. What is a Google Developer Expert? Elevator pitch: Google Developer Experts are

by in / Google
A Request to the Google Now Team: Let me, Help you, Help me.

A Request to the Google Now Team: Let me, Help you, Help me.

Buffer Dear Google Now team, Can I please submit data and connections to my online identity? It will help you guys make more connections and help me get the data I want. Here is why I ask: A month ago I got a flat tire on my bike and kept

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Percent Change Calculator Chrome Extension

Buffer TL;DR download the chrome extension here Digital marketing + reporting = percent changes calculations. Pretty sure half of http://t.co/NefCCEQ6jG traffic comes from me during monthly report time. — Allie O’Brien (@Allie_OBrien) October 3, 2013 Percent Change Calculations are a pain in the butt! They are not hard to calculate

by in / R Programming

Quickly Clean & Visualize Data from Moz’s OSE Backlink Exports using R [Video]

Buffer Data Munging & Cleaning Sucks! Make it faster with R! R is a free software programming language and a software environment for statistical computing and graphics. It used by statisticians, data miners, and anyone who does (or wants to do) serious data analysis. You can do some very heavy