Nico's Ideas & Projects Around Marketing & Tech

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Track Wistia Video Plays, Pauses, Seconds Watched & More with Google Analytics

Track Wistia Video Plays, Pauses, Seconds Watched & More with Google Analytics

In my last post I talked about Youtube tracking and the importance of measuring video interactions. This post I’m explaining another Video Player API that is pretty big in the SEO world. WISTIA! Just like YouTube there is a great Wistia Player API with tons of functionality and is actually a

by in / Analytics / Google
Slackalytics – a Slack Analysis bot with Google Analytics Integration

Slackalytics – a Slack Analysis bot with Google Analytics Integration

Disclaimer: This app is not associated with the company Slack, I’m just a fan of it and analytics. I talk a lot about the measurement protocol and the ways that you can send data to Google Analytics from sensors, CRM systems, and tons of places and devices beside websites. But

by in / Analytics / Google
Tracking Youtube Embed Starts, Plays, Pauses, Ends, & Errors with GA & GTM

Tracking Youtube Embed Starts, Plays, Pauses, Ends, & Errors with GA & GTM

Videos are now the standard for businesses who want to convey their messages to customers in a short concise way. However, they are expensive (well, at least the good ones are) and if you’re pouring money & time into a video for your site it’s important to see how people

by in / Analytics
Tools and Tips for Debugging Google Analytics Like a Pro

Tools and Tips for Debugging Google Analytics Like a Pro

We all have great ideas for what we want to do in Google Analytics but sometimes we need to go more advanced than the out of the box solution. So we roll up our sleeves and start adding more event tracking, all kinds of custom dimensions, and some beastly cross

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GDG NYC Universal Analytics Talk Notes, Links, & Slides [Recap]

GDG NYC Universal Analytics Talk Notes, Links, & Slides [Recap]

On wednesday May 28th I gave a talk at the NYC Google Developer Group May Meetup on Analytics. I wanted to make this post to give everyone the links and resources that I mentioned in my talk so here’s the link dump. If you got a good resource you think

by in / Analytics / Google
The Google Developer Expert Program Through My Eyes

The Google Developer Expert Program Through My Eyes

So far 2014 has been a crazy year but one of the main highlights was becoming recognized as a Google Developer Expert for Google Analytics. This is a very over due post but better late then never. What is a Google Developer Expert? Elevator pitch: Google Developer Experts are passionate

by in / Google
A Request to the Google Now Team: Let me, Help you, Help me.

A Request to the Google Now Team: Let me, Help you, Help me.

Dear Google Now team, Can I please submit data and connections to my online identity? It will help you guys make more connections and help me get the data I want. Here is why I ask: A month ago I got a flat tire on my bike and kept forgetting

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Percent Change Calculator Chrome Extension

TL;DR download the chrome extension here Digital marketing + reporting = percent changes calculations. Pretty sure half of http://t.co/NefCCEQ6jG traffic comes from me during monthly report time. — Allie O’Brien (@Allie_OBrien) October 3, 2013 Percent Change Calculations are a pain in the butt! They are not hard to calculate but

by in / R Programming

Quickly Clean & Visualize Data from Moz’s OSE Backlink Exports using R [Video]

Data Munging & Cleaning Sucks! Make it faster with R! R is a free software programming language and a software environment for statistical computing and graphics. It used by statisticians, data miners, and anyone who does (or wants to do) serious data analysis. You can do some very heavy linear

Physical Analytics Part 2: Tracking Doors, Windows, & More with Google Analytics

Physical Analytics Part 2: Tracking Doors, Windows, & More with Google Analytics

See how often people come into your house or store with Google Analytics. In my last post I went over all how I use the measurement protocol and Universal Analytics to track movement, well this time the Door Tracker is up! It can also work with most things that close